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Talking BHAG With Rand Fishkin

Rand Fishkin Interview - Talking BHAG

BHAG 101 – An Introduction

 

The acronym BHAG stands for setting a Big Hairy Audacious Goal. The concept is explained by Jim Collin’s in his book Good To Great (Which I think is a must read!) In this video by Jim Collins about BHAG’s he explains the equation of a  “Big Hairy Audacious Goal” is  one that includes your hedgehog concept & flywheel.

 

Hedgehog Concept + Fly Wheel = BHAG

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Verifying An Idea, Before Building

Found A Business Idea

My first job in the online marketing world was at a Web Design company in Tucson called AnchorWave. They created great WordPress sites and then would hand them off to the client.

The problem was that we would then spend hours talking on the phone, answering questions, and training the client on how to use WordPress.

The Idea came to me,  what if I created a plugin that had basic training videos to show clients how to do the basics in WordPress. So I came up with WordPress Tours.

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Guide To Philadelphia For Affiliate Summit East 2013 – #ASE13

 

Affiliate Summit East Conference - #ASE13 - Philadelphia

Holy Smokes, I can’t believe that  the #ASE13 conference is already here! As a transplant to Philadelphia I certainly don’t know everything about this city, but I thought it would be helpful to share some tips and insights on the city! If you have any questions about the conference I’ve include a few of the really helpful pages.Read More »Guide To Philadelphia For Affiliate Summit East 2013 – #ASE13

Talking New Media With Gary Vaynerchuk

Gary Vaynerchuk is a passionate speaker and author who inspires people to use hustle and social media to build a strong brand & community. He started out doing this with his own family business, tv.winelibrary.com, and now runs VaynerMedia a brand consulting agency that works with top companies in their branding and social media efforts.

I’ve been a fan of Gary since my friends at Anchor Wave had me read Crush It. So when I saw his Q&A a day interview series I jumped at the opportunity. It was a great interview and I learned a lot, hope you do as well. Enjoy!

Gary Vaynerchuk head shot

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Talking Ecommerce SEO With Bill Sebald

Bill Sebald Image

Bill of Green Lane SEO gave me a lot of great tips & advice for E-commerce SEO. If you aren’t yet he is a great person to follow on Twitter ( BillSebald )

How did Bill Sebald get into marketing?

In my teen years I was considering psychology, working in the media, or slacking off. Ultimately I fell into marketing during a communications major at Penn State, and realized that it had components of at least two of my above interests. A couple years later I hooked up with a CD shop in Ambler, PA that was looking to sell products on a website. A progressive idea at the time.

They wanted to be CDnow.com for used CDs – these were the days when it was rare to have a shopping cart, and even rarer to get someone to give you a credit card number over the internet. We did guerrilla digital marketing, and I was hooked. From there I started my own music and commerce websites, learned graphic design, and started doing SEO (which was basically as simple as resubmitting to engines over and over – this was 2001, a year or so before the Google invasion). I also spent some time in the music industry, so I got to learn a different side of marketing there.

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