- SEO (Search Engine Optimization) Audits & Strategy
- Content Marketing & Strategy
- Managing & Scaling Content Teams
Tortuga Travel Backpacks: October 2022 – Present : Director of Marketing
Online Stampede: October 2010 – Present : Founder
- Boutique agency brought in to provide clear, actionable strategies to use SEO and content for thought leadership, product marketing, and demand generation.
- Case Study: Created SEO Strategy for KlientBoosts making it the #1 revenue channel resulting in being hired full time.
- Case Study: Led the content strategy for Broadly.com that made SEO the #1 acquisition channel and helped secure their series B funding.
- Case Study: Constructed & promoted content for HomeAway leading to a 300% increase in traffic and a substantial lift in organic bookings.
KlientBoost: May 2019 – October 2022 : Director of SEO
- Spearheaded the launch of SEO services & growing it to $2.4M+ ARR.
- Hired and led a rockstar team of 7 SEO strategists & editors.
- Built out playbooks & training to scale the team efficiently.
SolarWinds: June 2014 – August 2015: Senior Digital Marketer
- Optimized PR &Marketing teams processes to produce long-term SEO benefits for each team.
- Mentored product teams to create campaigns that drive results through organic, social, and community channels.
- Directly increased organic traffic & pipeline for several product teams.
SEER Interactive: March 2012 – July 2013: SEO Associate
- Quadrupled the contract leads for a high-end B2B software company.
- Effectively contributed to ranking a company for the term “contact lenses”.
- Created an April Fools content strategy that drove record revenue for the annual sale for an e-commerce company.
- Developed internal process for scaling link building and content strategy.
Anchor Wave: January 2011 – March 2012: Online Marketing Coordinator
- Responsible for getting newly designed websites to rank.
- Enjoy helping entrepreneurs around the world launch businesses through microlending on Kiva
- Younger me shockingly looked like Ben Stiller from Zoolander
- I have a nubbin gifted to me from a sibling
- RV’d full time around the country for 16 months