How did Bill Sebald get into marketing?
In my teen years I was considering psychology, working in the media, or slacking off. Ultimately I fell into marketing during a communications major at Penn State, and realized that it had components of at least two of my above interests. A couple years later I hooked up with a CD shop in Ambler, PA that was looking to sell products on a website. A progressive idea at the time.
They wanted to be CDnow.com for used CDs – these were the days when it was rare to have a shopping cart, and even rarer to get someone to give you a credit card number over the internet. We did guerrilla digital marketing, and I was hooked. From there I started my own music and commerce websites, learned graphic design, and started doing SEO (which was basically as simple as resubmitting to engines over and over – this was 2001, a year or so before the Google invasion). I also spent some time in the music industry, so I got to learn a different side of marketing there.
Getting Everything Organized
For the longest time I was looking for a place to organize my life, but it was difficult to sync photos, voice memos, webpages, etc into one place. That was until I discovered Evernote! This video does a great job explaining everything that Evernote can do.
Step #1 Collect Everything!
Evernote provides several tools that allow you to collect everything on and offline.
- Evernote Web Clipper- Clip any website or online text to tag and save for later.
- Photos – Search images by text which is perfect for business cards, labels, or signs.
- Audio – Keep interviews and personal voice memos organized
Step #2 Tag & Note Everything
After you’ve collected all of this information you need to be able to easily find it. The best way to do this is to develop a tagging system. Here are three resources I would check out.
- The Evernote Bible - Beginners guide to Evernote
- The Secret Weapon - Complex Evernote organizational system. Lots of step by step videos.
- IFTTT Evernote Recipes - Ways to leverage & automate using Evernote
How Do You Stay Organized With Evernote Or Otherwise?
I am always looking for ways to become more efficient and organized. Would like to hear how you stay on top of your game.
So I’ve been hearing about Microsite Masters from some friends in the industry so I thought I’d check it out. At first glance it looks like a good keyword monitoring tool that fits in my personal budget.
I recently got to talk with Joshua Davis during his Reddit AMA the other week. Joshua writes for Wired.com as well as GQ and Mens Health.Josh has had an interesting road as a journalist which has led him to produce The Underdog: How I Survived the World’s Most Outlandish Competitions
which covers him competing as an arm wrestler, matador, and sumo wrestler!
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Paddy Moogan created a post where he aggregated a list of places to submit infographics. This list is very helpful for promoting infographics and I’ve found similar success when using clients high quality photos.
This strategy works especially well for companies that already produce high quality photos for their clothes, gear, equipment, food, etc. Again please use this list as a means to find the right communities to connect with your audience and not to spam the internet for weeks.
For most companies the goal of marketing online is not to get traffic, but to turn that traffic into conversion. This is where Conversion Rate Optimization ( CRO ) can be extremely important. To help explain the basics of CRO I talked with Nick Eubanks from SEONick.net. Hope you learn as much as I did.