How To Discover More Valuable Site Referrals

May 07 2013

1) Log into Google Analytics

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How To Build Links For Assets In No Time With Buzzstream

Apr 23 2013

Buzzstream pricing cost & free trial

Summary

  1. Choose an  asset that deserves links  
  2. Use Buzzstream to  quickly find potential websites, pull their contact information, and speed up outreach
  3. Enjoy saving hours of precious time

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Talking New Media With Gary Vaynerchuk

Mar 13 2013

Gary Vaynerchuk is a passionate speaker and author who inspires people to use hustle and social media to build a strong brand & community. He started out doing this with his own family business, tv.winelibrary.com, and now runs VaynerMedia a brand consulting agency that works with top companies in their branding and social media efforts.

I’ve been a fan of Gary since my friends at Anchor Wave had me read Crush It. So when I saw his Q&A a day interview series I jumped at the opportunity. It was a great interview and I learned a lot, hope you do as well. Enjoy!

Gary Vaynerchuk head shot

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Talking Ecommerce SEO With Bill Sebald

Feb 18 2013

Bill Sebald Image

Bill of Green Lane SEO gave me a lot of great tips & advice for E-commerce SEO. If you aren’t yet he is a great person to follow on Twitter ( BillSebald )

How did Bill Sebald get into marketing?

In my teen years I was considering psychology, working in the media, or slacking off. Ultimately I fell into marketing during a communications major at Penn State, and realized that it had components of at least two of my above interests. A couple years later I hooked up with a CD shop in Ambler, PA that was looking to sell products on a website. A progressive idea at the time.

They wanted to be CDnow.com for used CDs – these were the days when it was rare to have a shopping cart, and even rarer to get someone to give you a credit card number over the internet. We did guerrilla digital marketing, and I was hooked. From there I started my own music and commerce websites, learned graphic design, and started doing SEO (which was basically as simple as resubmitting to engines over and over – this was 2001, a year or so before the Google invasion). I also spent some time in the music industry, so I got to learn a different side of marketing there.

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Organize Your Life With Evernote

Jan 22 2013

Evernote.com Logo

Getting Everything Organized

For the longest time I was looking for a place to organize my life, but it was difficult to sync photos, voice memos, webpages, etc into one place. That was until I discovered Evernote! This video does a great job explaining everything that Evernote can do.  

Step #1 Collect Everything!

Evernote provides several tools that allow you to collect everything on and offline.

  • Evernote Web Clipper- Clip any website or online text to tag and save for later.
  • Photos – Search images by text which is perfect for business cards, labels, or signs.
  • Audio – Keep interviews and personal voice memos organized

 

Step #2 Tag & Note Everything

After you’ve collected all of this information you need to be able to easily find it. The best way to do this is to develop a tagging system. Here are three resources I would check out.

How Do You Stay Organized With Evernote Or Otherwise?

I am always looking for ways to become more efficient and organized. Would like to hear how you stay on top of your game.

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I Rank For What? What Do I Do?

Jan 06 2013

So I’ve been hearing  about Microsite Masters from some friends in the industry so I thought I’d check it out. At first glance it looks like a good keyword monitoring tool that fits in my personal budget.

microsite masters pricing

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Talking Journalism With Joshua Davis

Jan 04 2013

Joshua Davis - Wired.com Journalist Interview

I recently got to talk with Joshua Davis during his Reddit AMA the other week. Joshua writes for Wired.com as well as GQ and Mens Health.Josh has had an interesting road as a journalist which has led him to produce The Underdog: How I Survived the World’s Most Outlandish Competitions
which covers him competing as an arm wrestler, matador, and sumo wrestler!
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List of Photo Sites For Linkbuilding

Nov 03 2012

Paddy Moogan  created a post where he aggregated a list of places to submit infographics. This list is very helpful  for promoting infographics and I’ve found similar success when using clients high quality photos.

Photographing the photographer

This strategy  works especially well for companies that already produce high quality photos for their clothes, gear, equipment, food, etc. Again please use this list as a means to find the right communities to connect with your audience and not to spam the internet for weeks.

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How To Use Social Media To Your Advantage Like Anthony Pensabene

Nov 01 2012

Back in September I had the opportunity to talk content with Anthony Pensabene or you might know him better as Content Muse. Anthony’s tweets and blog posts continually inspire me with examples on how to use social media to build real connections and communicate with a network of people online. This post is just 1 example of how he has done it.

Interview With Anthony Pensabene - Content Muse

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Talking CRO With Nick Eubanks

Oct 30 2012

For most companies the goal of marketing online is not to get traffic, but to turn that traffic into conversion. This is where Conversion Rate Optimization ( CRO ) can be extremely important. To help explain  the basics of CRO I talked with Nick Eubanks from SEONick.net.  Hope you learn as much as I did.

 

Talking CRO With Nick Eubanks Profile Image

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