As a lot of people are thinking about what they are going to do this 4th of July weekend I have actually been reflecting on where I’ve come in the last year.
This time last year I was working in an amazing city (Philiadelphia!) for a great Online Marketing Agency (SEER Interactive) where I had great clients (Sorry NDA’s) & amazing co-workers (too many to name).
Yes, life was good!
So Many Strategies – So Little Time
With online marketing there are a ton of strategies that you can do for a client. If you need some strategy inspiration check out Point Blank SEO’s Link Building Strategies list.
With so many options it can be difficult to prioritize what strategies to do in order to best help your clients.
I come across a lot of people who have heard that they need to be “building links” but they do not know what that means or “who gives links?”.
To answer the first question – “What is link building?”.
Link Building is the active pursuit of getting other websites to link to yours.
The rest of this post we’ll be answer your question “Who gives links?”.
Why Links Are Important
To start off I wanted to cover why links are an essential part for each businesses to succeed online. As the internet continues to be apart of everything we do in life. The importance of having your business online also grows! This means getting your business website to rank for key terms. The foundation to ranking well includes building the site correctly and optimizing the onsite content for the desired term.
The problem is, EVERYONE can build a site correctly and optimize it for the same keywords as you!
What will make your site stand apart from the competition in the organic rankings is gaining links from other reputable websites. (*Note I said reputable websites. If you go to Fiverr and buy thousands of backlinks for $5 I can confidently say it will hurt you in the long run. )
(SEO Pyramid Source)
BHAG 101 – An Introduction
The acronym BHAG stands for setting a Big Hairy Audacious Goal. The concept is explained by Jim Collin’s in his book Good To Great (Which I think is a must read!) In this video by Jim Collins about BHAG’s he explains the equation of a “Big Hairy Audacious Goal” is one that includes your hedgehog concept & flywheel.
Hedgehog Concept + Fly Wheel = BHAG
Wordcamp Las Vegas 2013 Presentation
Connect With Ben
Twitter – @Ben_Beck
I referenced a lot of links in my presentation and instead of you trying to track them all down I put them all together for you.
I revealed some of my fast and easy tips to getting more links to your website. If you are interested in hearing about the book please sign up.
Found A Business Idea
My first job in the online marketing world was at a Web Design company in Tucson called AnchorWave. They created great WordPress sites and then would hand them off to the client.
The problem was that we would then spend hours talking on the phone, answering questions, and training the client on how to use WordPress.
The Idea came to me, what if I created a plugin that had basic training videos to show clients how to do the basics in WordPress. So I came up with WordPress Tours.
Holy Smokes, I can’t believe that the #ASE13 conference is already here! As a transplant to Philadelphia I certainly don’t know everything about this city, but I thought it would be helpful to share some tips and insights on the city! If you have any questions about the conference I’ve include a few of the really helpful pages. (more…)
1) Log into Google Analytics
- Choose an asset that deserves links
- Use Buzzstream to quickly find potential websites, pull their contact information, and speed up outreach
- Enjoy saving hours of precious time