My first job in the online marketing world was at a Web Design company in Tucson called AnchorWave. They created great WordPress sites and then would hand them off to the client.
The problem was that we would then spend hours talking on the phone, answering questions, and training the client on how to use WordPress.
The Idea came to me, what if I created a plugin that had basic training videos to show clients how to do the basics in WordPress. So I came up with WordPress Tours.
Verifying The Idea
I know that this was a problem for our company, but was it for other WordPress design companies? Are there many other WordPress design sites? Rather then spending a lot of time and resources building a product for a market that doesn’t exist I decided to create a survey and ask designers to take the survey.
Questions I Had
How many WordPress websites does a typical design company do per a year?
Do they provide training on how to use WordPress?
If yes, how much time and money are they paying for training?
What questions do they get asked the most by clients?
If they were to pay for a solution what would it have to have?
30 people surveyed
22 completed & 8 partials
Summary of Survey Results
75% of designers do 5+ WordPress sites a year. 32% of designers do 15+ WordPress sites a year.
90% of designers include training, 70% of the designers are doing the training themselves.
79% of designers spend 1-3 hours training clients at a cost of $100 or less
Got great feedback on what the training would need to include and what questions they get asked frequently.
Validate your idea! Is there really an opportunity?
Find the pain points in the data (Most designers do training themselves)
Get their email! I got 9 emails from this survey from designers who wanted to get contacted about the beta version of the product.
I will be starting to build out the product and growing my email list of designers. If you are interested in the WordPress Tours plugin be sure to sign up for email updates.
Holy Smokes, I can’t believe that the #ASE13 conference is already here! As a transplant to Philadelphia I certainly don’t know everything about this city, but I thought it would be helpful to share some tips and insights on the city! If you have any questions about the conference I’ve include a few of the really helpful pages. Continue Reading »
Gary Vaynerchuk is a passionate speaker and author who inspires people to use hustle and social media to build a strong brand & community. He started out doing this with his own family business, tv.winelibrary.com, and now runs VaynerMedia a brand consulting agency that works with top companies in their branding and social media efforts.
I’ve been a fan of Gary since my friends at Anchor Wave had me read Crush It. So when I saw his Q&A a day interview series I jumped at the opportunity. It was a great interview and I learned a lot, hope you do as well. Enjoy!
Bill of Green Lane SEO gave me a lot of great tips & advice for E-commerce SEO. If you aren’t yet he is a great person to follow on Twitter ( BillSebald )
How did Bill Sebald get into marketing?
In my teen years I was considering psychology, working in the media, or slacking off. Ultimately I fell into marketing during a communications major at Penn State, and realized that it had components of at least two of my above interests. A couple years later I hooked up with a CD shop in Ambler, PA that was looking to sell products on a website. A progressive idea at the time.
They wanted to be CDnow.com for used CDs – these were the days when it was rare to have a shopping cart, and even rarer to get someone to give you a credit card number over the internet. We did guerrilla digital marketing, and I was hooked. From there I started my own music and commerce websites, learned graphic design, and started doing SEO (which was basically as simple as resubmitting to engines over and over – this was 2001, a year or so before the Google invasion). I also spent some time in the music industry, so I got to learn a different side of marketing there.
For the longest time I was looking for a place to organize my life, but it was difficult to sync photos, voice memos, webpages, etc into one place. That was until I discovered Evernote! This video does a great job explaining everything that Evernote can do.
Step #1 Collect Everything!
Evernote provides several tools that allow you to collect everything on and offline.
So I’ve been hearing about Microsite Masters from some friends in the industry so I thought I’d check it out. At first glance it looks like a good keyword monitoring tool that fits in my personal budget.
This strategy works especially well for companies that already produce high quality photos for their clothes, gear, equipment, food, etc. Again please use this list as a means to find the right communities to connect with your audience and not to spam the internet for weeks.
Hi, I am Benjamin Beck a passionate marketer focused on helping startups & small businesses succeed online. Originally from Phoenix and now in SLC. Was bitten by the online marketing bug back in college at BYU-Idaho and have loved it ever since.