Features V.S. Uses – Which To Focus On When Selling Your Product?

I’ve been reading a great book called “Call To Action” that SEER Interactive encourages all its clients to read, so i made sure to pick one up and start reading it.

One of the biggest “aha” moments I’ve had so far while reading this book is when they discuss how a company should emphasize a products “Uses” and instead of trying to explain all of it’s “Features”.  This is such a small distinction but as I started thinking about some of my favorite presentations I realized that this is exactly what they did. They focused on a few features and then emphasize on all the different uses of those features, and the big impact that those will have in the person’s life.

Steve Job’s Example Of Focusing on Uses

 

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What I Wish I Would of Known in College to Get My Dream Job Faster!

 

How I Got My SEO Dream Job

I  am writing this post as I am  in the middle of unpacking from my move out to Philadelphia to work for one of the top  SEM agencies in the country, SEER Interactive. It is still a bit surreal and I find myself reflecting back to see how I got to this point only after graduating couple of years ago from BYU-Idaho and started a job in a completing different field.

I have learned a lot on what it takes to discover and go after my dream job and  I’d like to share to help those who are still looking.

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Successful Guest Blogging Tips With Kristi Hines

Guest Blogging Expert Kristi Hines

Pro Blogger Kristi Hines

I had the opportunity to interview Kristi Hines, who really  needs no introduction. In fact you’ve probably read one of her many articles posted on Search Engine Watch, Unbounce, or Kiss Metrics. When she isn’t blogging for these  websites she is refining her craft by  posting on her own blog  Kikolani.com, which was chosen as one of Social Media Examiners Top 10 Social Media Blogs of 2010.

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5 Great Resources For Landing Your Dream Job As A SEO

I have thoroughly enjoyed the opportunity i’ve had to work at Anchor Wave in Tucson Arizona. They are a great company and have sparked my enthusiasm for seo and online marketing! The time has now come for me to move on to my next adventure, and I’m looking to land my SEO dream job. What that is i’m not exactly sure yet, but I do know it won’t be simple! To best prepare for tests and interviews i’ve been doing a lot of research and here are some of the best articles and videos i’ve found. I hope they help you like they’ve been helping me.

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Make The Most of 2012 With the Top SEO & Social Media Articles and People

2012 is here! What does the next year hold for us in search marketing and social media? I don’t have a crystal ball that works, but I have collected some of the top articles from the experts on what 2012 will be like for SEO and Social Media Marketers.

I also included some of the best people to follow on Twitter to stay on top of SEO and Social Media trends through this  year.

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Is Social The Future Of SEO? Interview with Jesse Stay

I had the pleasure of talking with Jesse Stay of SocialToo.com and author of Google+ For Dummies and Facebook Application Development For Dummies. It was such an amazing conversation that I wish I would have skyped and recorded it to be able to share with everyone instead of my bullet point notes. He is a truly amazing author and knowledgeable social media pro that I had the pleasure of speaking with. ( You can tell by my picture how excited I was to talk with him) (more…)

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Hulu Puts Commercials Back In Users Control

What Is the New Hulu Ad Swap

I love Hulu because it keeps me up to date with my comedy staples  like The Office, Modern Family,  and Community. This week when i was getting caught up I noticed that Hulu has changed how it does commercials. Before I would have to sit through whatever ad they had scheduled and if i got bored i could click on the button that asked “is this ad relevant to you?”

Now Hulu has given viewers the option to “Swap”  commercials.  So if you are really sick of seeing Viagra or tampon commercials you now have the power to swap it to something else. The picture below shows what Hulu’s new ad swap  looks like.

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