These day everyone is jumping on the social bandwagon. Celebrities, cartoon characters, even granny has a facebook and twitter account. I mean who doesn’t love getting facebook pokes and twitpics from granny?

The problem is with this over saturation of people on social media how do you measure or justify if someone is worthy following, Especially in your field? This is where Klout comes in.

What Is Klout?

Klout measures your overall online social influence and gives you a rating, or what i like to call your “social swag rating”. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. You can also earn “achievements”, which are badges of milestones that you’ve achieved like 1K likes on your Facebook or 1K re-tweets. If you want to see someone with some sweet Klout Swag right now look at Olivier Blanchard ( @thebrandbuilder ).

How is Klout Measured

Klout uses over 35 variables on Facebook and Twitter to measure true reach, amplification probability, and network score. Get the full breakdown of how they measure true reach, amplification, and network score.


Klout is the industry standard of measuring the influence and specialty of people online. Also alot of social media dashboards like Hootsuite and Seesmic make it easy to look at peoples Klout scores.

Question For You

What else do you do to measure someones online influence?

2 thoughts on “Klout, The Swag Of Social”

  1. Pingback: Want A Social Workplace? Make A Klout List!

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