Engage Them And They Will Come On Twitter

So how does someone spread the word about their company, product, or brand on twitter without being too pushy or annoying? I saw a good example this week by @SharelOmer who slyly introduced himself and genuinely interacted with me which got me interested in him and his product.

The Introduction

It all started when I got a shout out mention from one of my favorite social media all stars @TacAnderson. This is where Sharel saw a chance to get noticed by all the people Tac mentioned while congratulating him on his blog post.


I thought that complementing the whole “gang” was a great and subtle way to chime in on a conversation. I made sure to thank Sharel for the mention and after briefly looking at his twitter profile I decided he’d be a good person to follow. I assumed though that he would soon be bombarding me spam tweets. So I was surprised with what he responded back with.

The Follow Up

It was a genuine response instead of an auto-responder and it didn’t include a sales pitch. I was shocked, and it wasn’t until this point that I decided to check out his website Commun.it After I signed up for his program his direct message was sincere in wishing i found it helpful. I definitely learned some tips from @SharelOmer on how i can better engage with those on twitter.

How Do You Make Twitter Work For You?

Do You think what Sharel Omer’s approach was a good way to get involved or pushy?

What have you found to be effective to meet and engage with people on Twitter?

Please leave your answers in the comments i look forward to hearing them!

5 thoughts on “Engage Them And They Will Come On Twitter”

  1. This is a great example how genuine connections can be made in our post-MTV world.

    It just shows that being personal and generous is possible even when you are confined to 140 chars. The question is, can we take this outside of Twitter?

  2. I think it all comes down to the intent. If the honest intent is to help each other and create mutually-beneficial relationships, this will come out in long-term communication.

    And I also believe we humans got inherent instincts to recognize the intent… If we listen to our intuition, we just “know” when someone is insincere.

    So my bottom line is that the communication made you feel good, it indeed was good 🙂

    1. Hmm, premature post – missed a word. The last sentence was supposed to be:

      So my bottom line is that if the communication made you feel good, it indeed was good 😉

    2. I agree Itamarro! its all about intent which goes for comments as well. So thanks for your legitimate and on point comment!

  3. Hi Ben great post here. Sharel approached me in the same way and I’m glad he did. At first I was thinking to myself, “who is this guy who wants to help me and my customers achieve my goals, and how does he know what goals I have?!” Frankly it made me really freaking curious so I got in contact. I’m really glad I did. Commun.it is a very cool app and goes straight to my philosophy of people-first business and marketing.

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