Holy Smokes, I can’t believe that the #ASE13 conference is already here! As a transplant to Philadelphia I certainly don’t know everything about this city, but I thought it would be helpful to share some tips and insights on the city! If you have any questions about the conference I’ve include a few of the really helpful pages. (more…)
Gary Vaynerchuk is a passionate speaker and author who inspires people to use hustle and social media to build a strong brand & community. He started out doing this with his own family business, tv.winelibrary.com, and now runs VaynerMedia a brand consulting agency that works with top companies in their branding and social media efforts.
I’ve been a fan of Gary since my friends at Anchor Wave had me read Crush It. So when I saw his Q&A a day interview series I jumped at the opportunity. It was a great interview and I learned a lot, hope you do as well. Enjoy!
Bill of Green Lane SEO gave me a lot of great tips & advice for E-commerce SEO. If you aren’t yet he is a great person to follow on Twitter ( BillSebald )
How did Bill Sebald get into marketing?
In my teen years I was considering psychology, working in the media, or slacking off. Ultimately I fell into marketing during a communications major at Penn State, and realized that it had components of at least two of my above interests. A couple years later I hooked up with a CD shop in Ambler, PA that was looking to sell products on a website. A progressive idea at the time.
They wanted to be CDnow.com for used CDs – these were the days when it was rare to have a shopping cart, and even rarer to get someone to give you a credit card number over the internet. We did guerrilla digital marketing, and I was hooked. From there I started my own music and commerce websites, learned graphic design, and started doing SEO (which was basically as simple as resubmitting to engines over and over – this was 2001, a year or so before the Google invasion). I also spent some time in the music industry, so I got to learn a different side of marketing there.
For the longest time I was looking for a place to organize my life, but it was difficult to sync photos, voice memos, webpages, etc into one place. That was until I discovered Evernote! This video does a great job explaining everything that Evernote can do.
Step #1 Collect Everything!
Evernote provides several tools that allow you to collect everything on and offline.
So I’ve been hearing about Microsite Masters from some friends in the industry so I thought I’d check it out. At first glance it looks like a good keyword monitoring tool that fits in my personal budget.
This strategy works especially well for companies that already produce high quality photos for their clothes, gear, equipment, food, etc. Again please use this list as a means to find the right communities to connect with your audience and not to spam the internet for weeks.
Back in September I had the opportunity to talk content with Anthony Pensabene or you might know him better as Content Muse. Anthony’s tweets and blog posts continually inspire me with examples on how to use social media to build real connections and communicate with a network of people online. This post is just 1 example of how he has done it.