Gary Vaynerchuk is a passionate speaker and author who inspires people to use hustle and social media to build a strong brand & community. He started out doing this with his own family business, tv.winelibrary.com, and now runs VaynerMedia a brand consulting agency that works with top companies in their branding and social media efforts.
I’ve been a fan of Gary since my friends at Anchor Wave had me read Crush It. So when I saw his Q&A a day interview series I jumped at the opportunity. It was a great interview and I learned a lot, hope you do as well. Enjoy!
Bill of Green Lane SEO gave me a lot of great tips & advice for E-commerce SEO. If you aren’t yet he is a great person to follow on Twitter ( BillSebald )
How did Bill Sebald get into marketing?
In my teen years I was considering psychology, working in the media, or slacking off. Ultimately I fell into marketing during a communications major at Penn State, and realized that it had components of at least two of my above interests. A couple years later I hooked up with a CD shop in Ambler, PA that was looking to sell products on a website. A progressive idea at the time.
They wanted to be CDnow.com for used CDs – these were the days when it was rare to have a shopping cart, and even rarer to get someone to give you a credit card number over the internet. We did guerrilla digital marketing, and I was hooked. From there I started my own music and commerce websites, learned graphic design, and started doing SEO (which was basically as simple as resubmitting to engines over and over – this was 2001, a year or so before the Google invasion). I also spent some time in the music industry, so I got to learn a different side of marketing there.
For the longest time I was looking for a place to organize my life, but it was difficult to sync photos, voice memos, webpages, etc into one place. That was until I discovered Evernote! This video does a great job explaining everything that Evernote can do.
Step #1 Collect Everything!
Evernote provides several tools that allow you to collect everything on and offline.
So I’ve been hearing about Microsite Masters from some friends in the industry so I thought I’d check it out. At first glance it looks like a good keyword monitoring tool that fits in my personal budget.
This strategy works especially well for companies that already produce high quality photos for their clothes, gear, equipment, food, etc. Again please use this list as a means to find the right communities to connect with your audience and not to spam the internet for weeks.
Back in September I had the opportunity to talk content with Anthony Pensabene or you might know him better as Content Muse. Anthony’s tweets and blog posts continually inspire me with examples on how to use social media to build real connections and communicate with a network of people online. This post is just 1 example of how he has done it.
For most companies the goal of marketing online is not to get traffic, but to turn that traffic into conversion. This is where Conversion Rate Optimization ( CRO ) can be extremely important. To help explain the basics of CRO I talked with Nick Eubanks from SEONick.net. Hope you learn as much as I did.
Ben’s Note: Ryan was one of the first people I met at SEER Interactive and has always impressed me with how he finds ways to get things done in less time and effort. He continues to teach me a lot and am excited that he was willing to share these tips. He is a great online marketer and am glad that for his guest post.
Outreach is a balancing act between delivering quality pitches and maximizing your time. High caliber link builders send out a lot of emails and are always looking for ways to speed up the process. Here are a few techniques to help you save time during your next link building campaign.
I know what you are thinking, “Ben how did you get to talk with Jonathon Colman about Agile Marketing? Are you twins separated at birth, did you bribe or black mail him?”
Well none of those are true, simply Jonathon is a great marketer and person who is hard not to hear about and gravitate to in our industry. I’ve learned a lot from him through Twitter and would definitlely suggest following him on Twitter and Slide Share. Well I won’t hold you up any further from hearing what Jonathon Colman had to say, Enjoy!