Back in September I had the opportunity to talk content with Anthony Pensabene or you might know him better as Content Muse. Anthony’s tweets and blog posts continually inspire me with examples on how to use social media to build real connections and communicate with a network of people online. This post is just 1 example of how he has done it.
For most companies the goal of marketing online is not to get traffic, but to turn that traffic into conversion. This is where Conversion Rate Optimization ( CRO ) can be extremely important. To help explain the basics of CRO I talked with Nick Eubanks from SEONick.net. Hope you learn as much as I did.
Ben’s Note: Ryan was one of the first people I met at SEER Interactive and has always impressed me with how he finds ways to get things done in less time and effort. He continues to teach me a lot and am excited that he was willing to share these tips. He is a great online marketer and am glad that for his guest post.
Outreach is a balancing act between delivering quality pitches and maximizing your time. High caliber link builders send out a lot of emails and are always looking for ways to speed up the process. Here are a few techniques to help you save time during your next link building campaign.
I know what you are thinking, “Ben how did you get to talk with Jonathon Colman about Agile Marketing? Are you twins separated at birth, did you bribe or black mail him?”
Well none of those are true, simply Jonathon is a great marketer and person who is hard not to hear about and gravitate to in our industry. I’ve learned a lot from him through Twitter and would definitlely suggest following him on Twitter and Slide Share. Well I won’t hold you up any further from hearing what Jonathon Colman had to say, Enjoy!
One of the perks to working in online marketing is brushing shoulders with great people like Anthony Pensabene who is a twitter networker, marketing strategist, and content muser. In this interview you’ll get to see the refreshingly witty writing style and spunk of Anthony, enjoy.
I had the pleasure of meeting John at the SEER Interactive Moz Event. He is passionate about photography, hacking excel, and of course SEO as a consultant in NYC for Distilled. He is a great SEO with some great advice so without further adieu I give you John Doherty.
The other day I was getting ready to write a blog post and got it started in Google Docs. While I was writing in Google Docs I stumbled upon several tools that they provide that have helped me to complete more quality blog posts in less time. So I figured I’d share what I’ve found.
One of the biggest “aha” moments I’ve had so far while reading this book is when they discuss how a company should emphasize a products “Uses” and instead of trying to explain all of it’s “Features”. This is such a small distinction but as I started thinking about some of my favorite presentations I realized that this is exactly what they did. They focused on a few features and then emphasize on all the different uses of those features, and the big impact that those will have in the person’s life.
Steve Job’s Example Of Focusing on Uses