I’ve been reading a great book called “Call To Action” that SEER Interactive encourages all its clients to read, so i made sure to pick one up and start reading it.
One of the biggest “aha” moments I’ve had so far while reading this book is when they discuss how a company should emphasize a products “Uses” and instead of trying to explain all of it’s “Features”. This is such a small distinction but as I started thinking about some of my favorite presentations I realized that this is exactly what they did. They focused on a few features and then emphasize on all the different uses of those features, and the big impact that those will have in the person’s life.
Steve Job’s Example Of Focusing on Uses
