“Why should i hire you to do my SEO? I don’t see you on the top of the search engines for the term SEO” Grrrrrrrrrr, I hate when clients ask me this question! Instead of me being offended and shouting back the first rude and sarcastic thing i can think of, I’ve come up with the following reasons to explain why they should hire me despite not being #1.
#1 Doesn’t Always Mean The Best
First I explain to the client that just because someone is #1 on the search engine doesn’t always mean that they are the best or even the most relevant for the search. To illustrate my point I try to find a good example. Make sure you check your examples often because they can change frequently, and you don’t want to look like a fool in front of the client.
My Example: One that I like to use is to search “buy car arizona” which seems like the top sites would be of people selling cars for people to buy in Arizona. Surprisingly the top 2 results are for the DMV, which ironically might make someone reconsider buying a car when they remember they have to go to the DMV take over the title.
Not Enough Of Me To Go Around
The other reason why I don’t worry about not being #1 in the search results for SEO consultant is because simply theirs not enough of me to go around! Currently their are 5,400 searches for the phrase “seo consultant“, and if I get even a leads from 1% of those searches thats still 54 new leads a month! That is a lot of work to do for a small operation and would be impossible for me to keep all of those clients happy! I still would like to have a life outside of work.
Along the same lines i’m too busy with my current clients to spend the time, money, and energy on making myself number one for these keywords. I am not saying that you shouldn’t try to rank for these keywords with a geo-locator like “seo consultant phoenix” which will be a lot less competitive.
Check Out My SEO Portfolio
The ultimate weapon to combat this question is to show your potential client seo case studies and current examples of your clients rankings. This especially helpful when you have worked with companies that are in a similar niche that they are in.
What’s Your Answer?
I’d like to hear from you, my fellow marketers and SEO’ers on other explanations, examples, etc to answer this question for your clients
I’ve told you some of the explanations that I’ve been using to explain to my clients why they should still hire me to do their SEO despite not being #1 on the search engines. Now I look forward to hearing your ideas and comments!
More From You
The rest of this week we are discussing the F.A.Q’s that SEO’s get all the time. You can follow the discussion on Twitter with the tag #seofaq or here in the comments. Would like to hear what SEO FAQ’s you get the most.