Benjamin Beck http://benjaminbeck.com Actionable Online Marketing Fri, 31 Oct 2014 02:56:06 +0000 en-US hourly 1 http://wordpress.org/?v=4.0 The Ultimate Guide To SERP Optimization http://benjaminbeck.com/ultimate-guide-serp-optimization/ http://benjaminbeck.com/ultimate-guide-serp-optimization/#comments Thu, 23 Oct 2014 04:15:10 +0000 http://benjaminbeck.com/?p=1203 Who wants more searchers to click on their site versus the competitor that outranks them? I know I do! This is why I made The Ultimate Guide On SERP Optimization. This guide literally shows you all the strategies to help your site stand out from the competition and capture more clicks and traffic! In each chapter... View Article

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How To Rank In Search Header

Who wants more searchers to click on their site versus the competitor that outranks them?

I know I do!

This is why I made The Ultimate Guide On SERP Optimization.

This guide literally shows you all the strategies to help your site stand out from the competition and capture more clicks and traffic!

In each chapter you will get:

  • Walk through on how to do the strategy
  • Shown what tools to use
  • FAQ section to answer your top questions
  • Collection of the best additional resources on the topic

Outline of each chapter:

Chapter #1 SERP Optimization Explained – This chapter will explain the history of  SERP’s (search engine result pages) and the benefits of having your site stand out.

Chapter #2 How To Optimize Meta Descriptions –  Meta Descriptions are the easiest strategy to implement and can effects 100% of the search results that your pages appears in!

Chapter #3 How To Get Video Snippets – Get your videos to show up in the search results

Chapter #4 How To Use Schema Structured Data – Marking up your website with schema allows you to put the most important information for the customer like reviews & price directly on the search page.

Chapter #5 How To Optimize Google Carousel – This is a new feature that Google has rolled out and is a must read if you are in a local or entertainment industry.

Chapter #6 How To Win At The Knowledge Graph – Helping the search engine understand your site as an entity can help you dominate for branded terms.

Chapter #7 Using PPC To Help Increase SEO CRO - Leveraging PPC to take up more real estate on the page can lead to increases in organic clicks! Let me show you how.

Click here to read The Ultimate Guide On SERP Optimization. 

One more thing:

I think you’ll really like the Ultimate Guide on SERP optimization. I plan on making this an up to date resource of the internet’s best content on standing out in the search results. If you have an article or guide that you think I should include, please leave a comment below.

P.S. If you found this helpful please tweet about the The Ultimate Guide On SERP Optimization.

P.P.S. You would be doing me a HUGE FAVOR by reading The Ultimate Guide On SERP Optimization, sharing it via Twitter and LinkedIn, and leaving me a comment to let me know what you think.

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I Got Fired… http://benjaminbeck.com/got-fired/ http://benjaminbeck.com/got-fired/#comments Thu, 03 Jul 2014 14:30:56 +0000 http://benjaminbeck.com/?p=790 As a lot of people are thinking about what they are going to do this 4th of July weekend I have actually been reflecting on where I’ve come in the last year. This time last year I was working in an amazing city (Philiadelphia!) for a great Online Marketing Agency (SEER Interactive) where I had great clients... View Article

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As a lot of people are thinking about what they are going to do this 4th of July weekend I have actually been reflecting on where I’ve come in the last year.

This time last year I was working in an amazing city (Philiadelphia!) for a great Online Marketing Agency (SEER Interactive) where I had great clients (Sorry NDA’s) & amazing co-workers (too many to name).

 

Yes, life was good!

South Street Bridge In Philly

 

Got A Curve Ball

One afternoon after a long day of meetings of renewing client contracts and others clients upcoming campaigns I was instant messaged by one of the team leads asking if I could come and meet. I thought it was a bit off for a last minute meeting  so late in the day but I said sure and headed over to meet.

I walk into the room and there were all the team leads and by the looks on their faces and the feeling in the room I could tell.

I was getting fired!

There wasn’t much sugar coating, in fact it was basically today is your last day. I was stunned and didn’t know what else to say except “thank you for the opportunity” and walked out of the office for the last time!

 

The Morning After Getting Fired

The next morning was hard. I don’t know if any of you have gotten fired before, but this was a first for me. Until then, I’ve always known what my next step in my career has been and I was in control of it.

The next morning I didn’t know what was next for me. I also had a lot of self doubt creeping in about  if I am even good at my job or if anyone would hire me. I did a lot of self reflection.

Finally I decided to take all of these thoughts and feelings and recorded it verbally into my audio journal on Evernote. This was huge! I’ll spare you the 16 minutes of audio but once I was able to say out loud everything I was feeling I felt better and was then able to focus on what was next for me.

 

Next Steps

I then wrote down what was important to me and what I should be doing going forward. I came up with these 3 things:

  • Be closer to family
  • Travel
  • Continue to work with great people

 

Be Closer To Family

My sisters wedding
I come from a close family and I was the only one on the East Coast. So moving back across the country to be closer to them allowed me to be around for big events like my sisters wedding and I think even more important the smaller day to day events that I had been missing out on for so long.

 

Travel

Cadillac Mountain- Acadia National Park

With the time off I got to do a lot of traveling! In fact shortly after I was fired I spent the next month traveling up the East Coast through Cananda and back to Philadelphia. ( I took tons of pictures)

 

Continue to work with great people

I then created my consulting company Local Stampede  and got to consult for more great clients, other agencies, and even do some speaking. It wasn’t pulling in as much as I was before, but I was a happier.

 

1 Year Later

So in reflecting back on what has happened since getting fired I realize it was actually what I needed to have happen in my life and was a blessing. It has made me a stronger person, marketer, and allowed me to live a happier life this year.

Main things I learned from getting fired:

  • Vent, Reflect, Move Forward! Don’t focus on the past
  • It’s not as scary as you think. I could still afford to eat
  • Learn how to enjoy things on the cheap. For example by couch surfing instead of staying in hotels.
  • Work when you can, but wait to commit to a new job that fits you! I was offered a several jobs at different companies but either the terms or the company weren’t a great fit for me.

As for work I’ve actually taken a full time position as a Senior Digital Marketer at SolarWinds.com and am moving to Austin Texas this weekend which I am excited about.

 

What’s Your Big Growth Story?

This experience really forced me to grow this last year! What experiences have made you grow the most?

Have you ever been fired?What was it like and what helped you to deal with it?

I look forward to your comments!

 

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The Secret Formula For Creating A Link Building Strategy That Works http://benjaminbeck.com/secret-formula-creating-link-building-strategy/ http://benjaminbeck.com/secret-formula-creating-link-building-strategy/#comments Thu, 13 Feb 2014 06:17:04 +0000 http://benjaminbeck.com/?p=668  So Many Strategies – So Little Time With online marketing there are a ton of strategies that you can do for a client. If you need some strategy inspiration check out Point Blank SEO’s Link Building Strategies list. With so many options it can be difficult to prioritize what strategies to do in order to... View Article

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 So Many Strategies – So Little Time

With online marketing there are a ton of strategies that you can do for a client. If you need some strategy inspiration check out Point Blank SEO’s Link Building Strategies list.

With so many options it can be difficult to prioritize what strategies to do in order to best help your clients.

 

How To  Decide What To Do

In order to pick the best strategies for a client you first need to know what their goals are! You could be doing what you think is an amazing job, but if it isn’t hitting the clients goals for success you’ll still get fired.

Examples of some goals could be:

  • Higher  domain authority & page authority for the site
  • Increase online traffic
  • Increase in social shares and followers
  • More sales of product
  • Brand recognition

* Tip: If clients give you several goals have them prioritize them and check to see if they have specific goals they are required striving to hit.

What Assets Do They Have?

It is easier to leverage resources and assets that a client already has instead of creating new ones.

Work with clients to make a list of assets they have. This could range from being people, data, product, or content.

If the client doesn’t have anything that is linkable, which is pretty rare, then you can brainstorm strategies to see what they can & can not do.

Who Is The Target?

Now it is time to find who we are going to target these assets with. It does not always have to be the companies target market. Go through each asset and ask “who would be interested in this?. When you are thinking of your targets try to put together some basic information such as:

  • Gender
  • Age
  • Interests
  • Occupation

If you have the time to create personas  it is the best way to understand and segment different demographics a company is targeting. Check out Mike King’s post on Moz about this.

 

Presentation1 6

Where Does Your Market Hangout Online?

Once we have an idea of who we are targeting we need to find out where they are online.

Every industry has an online community, you just need to find it. Search the following areas by the industry or keyword to find your clients online community.

  • Forums
  • Social Networks (Twitter, Linkedin, G+)
  • Industry Websites
  • Industry Blogs
  • Podcasts
  • Influencers

* Tip: Usually someone has already aggregated a list for your target market. Do a Google search for “List of [keyword] blogs”

Do not forget about the clients goals!

Make sure that your strategy is  still in line with your clients goals.

If their goal is to increase domain authority your strategy might involve getting links from .edu, .org, and .gov websites.

If their goal is to increase sales you might focus on the target markets of potential buyers.

Presentation1 7

Prove The Idea

I can not stress the importance of this step enough!

I’ve come up with “good ideas”, or so I thought, in the past where I had a good asset targeted for a specific market online, but when it came to executing it failed.

Now there are several different reasons why it didn’t work out, but I noticed a trend that the strategy I was trying to do in that market hadn’t been done or had not worked in the past.

So lesson learned, if you are able to find  a strategy or asset that has been successful in the past the more likely it will work for your client.

korganizer_todo

Go & Do It!

After all of this research you now have a strategy, a target, an online location, and prove that it’s worked in the past.  Now all you have to do is go and do it!

Presentation1 10

Putting It All Together

Following this formula with each client will help streamline your process of prioritizing strategies that will work.

Before you “Do” anything be sure to go through the rest of the steps first!

I’ve  created a Google Doc so you can make a copy of the process for yourself.

Arc_and_Presentation1

Save Time With BuzzStream

I do not know what I would do without BuzzStream! Really it helps speed up this process considerably.

Once I have my clients goal, I use the BuzzStream to find new and old opportunities to gain links to assets.

If you want me to make a tutorial walking through the BuzzStream process please let me know in the comments. 

Prioritizing_Link_Strategies-2

Business Example

To show you how this would look for a possible client I used Golden Valley Natural Beef Jerky as an example of what I would do if I were to do a link building campaign for some of their assets.  You can also check it out

(Link To The Google Doc)

 

Your Turn – What’s Your Process For Prioritizing Strategies For Clients?

I know this is not the only way to do this, but it works for me. Would love to hear what you use.

PS. If you would like me to show how I use BuzzStream to find link opportunities let me know in the comments.

PPS. If you want to find more ways to build links efficiently - Sign up for my upcoming book.

Harvesting Links Sign Up

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The Secret Revealed – Who Gives Links and How To Talk To Them! http://benjaminbeck.com/who-gives-links/ http://benjaminbeck.com/who-gives-links/#comments Tue, 28 Jan 2014 13:00:54 +0000 http://benjaminbeck.com/?p=655 I come across a lot of people who have heard that they need to be “building links”  but they do not know what that means or “who gives links?”. To answer the first question – “What is link building?”. Link Building is the active pursuit of getting other websites to link to yours. The rest of... View Article

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I come across a lot of people who have heard that they need to be “building links”  but they do not know what that means or “who gives links?”.

To answer the first question – “What is link building?”.

Link Building is the active pursuit of getting other websites to link to yours.

The rest of this post we’ll be answer your question “Who gives links?”.

Computer giving links

 

The Answer – People Give Links!

People giving links

I hope this wasn’t a big secret, if so it’s out of the bag, but people are who control the giving of links on the web. 

When People Automate Link Building

If you are reading this, chances you are a person ( or the donkey from Shrek). Either way this means you can build links yourself if you wanted to! One way that people build lots of links themselves is to a website is through a process called “tiered link building” where they use programs to automate link building through comment spam, bookmarking, duplicating and submitting articles to directories.

Tiered-Link-Building

If You “Control” All Your Links You’re Doing It Wrong

The Problem With Automated Link Building

The problem with tactics like this is that the time, energy, and money invested in creating all of these links adds zero value to the anyone. The sole purpose of the strategy is to create links. I say it’s was a waste of time and money because the value of these links don’t hold  over time because Google is getting better at discovering footprints and devaluing links like this. It can even lead to your website being removed from the Google search results.

woodwards-broken-tiered-link-building

(Source)

Build Great Content & Relationships

Another major strategy to get links from PEOPLE is to build great assets and relationships. Once the asset is built go to your connections to see if they would like it. Chances are if you have a relationship they will open the email, and if it is quality they will then link to it.  

 

Assets + Relationships = Links!

 

What Is A Linkable Asset?

The definition of an asset is “A useful or valuable thing”.

A linkable asset is something that adds value and is useful to your target market!

The first thing I usually tell clients is do not think that every blog post is going to get links! Blog posts are great at getting social shares and traffic from long search terms, but often do not get links!

 

Finding Your Assets

The first place I look to find a website’s assets is to go to Ahrefs or OSE and drop the domain in and filter by “Top Pages”.

When I looked at LocalStampede.com’s top pages I see that other then the homepage the following two assets received the most links:

Hopefully you can see how these are different from blog posts. They are useful to anyone who is looking to build more citations for their business.

 Ahrefs Screenshot  – I prefer using Ahrefs. They usually find more backlinks and it shows social shares even if you are not a paid subscriber.

Top_Pages__www_localstampede_com__on_Ahrefs-4

Open Site Explorer Screenshot

Open_Site_Explorer-3

 

How To Create A Great Asset?

In order to create an asset that is linkable it needs to be useful for your target market.  When trying to develop a linkable asset for a client I usually start by looking to create one of the following.

Fill in the blanks:

  • Ultimate Guide To _____
  • Complete List Of _____
  • Tool That Solves _____
  • Data / Study On  _____

Be sure to research and see if other assets have been created and if they did well or not. Even if it is a great resource do people bother linking to it in that particular niche?

 

Good Asset Checklist

Be sure to ask yourself some questions while creating an asset. If you can’t answer the following questions it probably will not get links.

  • Would I bookmark this?
  • Would I share it with friends?
  • What problem does it solve?

 

Finding Your Relationships

Depending on the business and the person these relationships could be anywhere. A few places I start looking for relationships are:

  • Vendors or Manufacturers
  • Industry Magazines, Newsletters, Blogs – Check your backlinks
  • Conferences & Events
  • Social Followers – use FollowerWonk
  • Email list

If you do not have any strong relations then start making them today! Find out where your target market is and start interacting with them!

Learn To Harvest Your Links

I am in the middle of writing a book on Link Harvesting  that shows you how to use your current content and relationships to harvest links and improve your sites rankings. Jump in line to get strategies and a special pre-order discount (here).

Harvesting Links Sign Up

Your Thoughts?

Do you think that someone can be successful with automated link building long term?

How do you build great assets and relationships?

 

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Link Harvesting Explained http://benjaminbeck.com/link-harvesting-explained/ http://benjaminbeck.com/link-harvesting-explained/#comments Thu, 16 Jan 2014 13:00:44 +0000 http://benjaminbeck.com/?p=633 Why Links Are Important To start off I wanted to cover why links are an essential part for each businesses to succeed online. As the internet continues to be apart of everything we do in life. The importance of having your business online also grows! This means getting your business website to rank for key... View Article

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Why Links Are Important

To start off I wanted to cover why links are an essential part for each businesses to succeed online. As the internet continues to be apart of everything we do in life. The importance of having your business online also grows! This means getting your business website to rank for key terms. The foundation to ranking well includes building the site correctly and optimizing the onsite content for the desired term.

The problem is, EVERYONE can build a site correctly and optimize it for the same keywords as you!

What will make your site stand apart from the competition in the organic rankings is gaining  links from other reputable websites. (*Note I said reputable websites. If you go to Fiverr and buy thousands of backlinks for $5 I can confidently say it will hurt you in the long run. )

SEO Pyramid - Link Harvesting

 (SEO Pyramid Source)

 

Link Harvesting For Businesses

As a business you are constantly building it up to become more successful.  I bucket business efforts into 3 areas which are Brand, Assets, and Relations.

 

  • Brand – Your business brand identity to connect with your customers and stand apart from the competition.
  • Assets – Assets such as reports, tools, videos, etc that satisfy your customers needs.
  • Relations – Relationships with customers, suppliers, and  communities.

Building your business

 

Link Harvesting is when you leverage what your business has already built to gain links that your business deserves.

 

The goal of Link Harvesting is to help people leverage their current  brand, assets, and relations to gain links that they should already have or easily get. Link Harvesters also set up alerts to help find more opportunities as they arrive.

Link Harvesting Explained

 

 

Why Link Harvesting Works

 

Dwight Cold Call Outreach

We all hate getting cold calls and emails! The great thing about Link Harvesting is that you are leveraging connections you already have to call and email. Some of the benefits of Link Harvesting are:

Pros Of Link Harvesting

  • No creation costs. Use what you already have.
  • Saves time because you already have the connections
  • You know how to communicate with those connections
  • Since they know you, they are likely to respond & follow through
  • You gain understanding of where you will have the best results for future marketing efforts (Brand, Assets, or Relations ).

Cons of Link Harvesting

At the beginning you can harvest lots of links, but if your business isn’t continually building its Brand, Assets, and Relations it can dry up.  Link Harvesting should NOT be the only thing you are doing to help your business online. You need to be continually “planting” in order to harvest later.

Learn How To Harvest Links

 

Link Harvesting Book Button

If you are interested in learning more please sign up for my Link Harvesting book (I know shameless plug). I will keep those who sign up updated with tips and tutorials as I am writing the book.

Questions?

Please let me know in the comments if you have any questions! I am always glad to answer them.

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Talking BHAG With Rand Fishkin http://benjaminbeck.com/talking-bhag-rand-fishkin/ http://benjaminbeck.com/talking-bhag-rand-fishkin/#comments Tue, 31 Dec 2013 19:08:21 +0000 http://benjaminbeck.com/?p=624 BHAG 101 – An Introduction   The acronym BHAG stands for setting a Big Hairy Audacious Goal. The concept is explained by Jim Collin’s in his book Good To Great (Which I think is a must read!) In this video by Jim Collins about BHAG’s he explains the equation of a  “Big Hairy Audacious Goal” is  one... View Article

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Rand Fishkin Interview - Talking BHAG

BHAG 101 – An Introduction

 

The acronym BHAG stands for setting a Big Hairy Audacious Goal. The concept is explained by Jim Collin’s in his book Good To Great (Which I think is a must read!) In this video by Jim Collins about BHAG’s he explains the equation of a  “Big Hairy Audacious Goal” is  one that includes your hedgehog concept & flywheel.

 

Hedgehog Concept + Fly Wheel = BHAG

For those of you not familiar with the book Good To Great I’ll briefly try to explain the hedgehog & fly wheel concepts.

Hedgehog Concept- The intersection of the 3 vital areas of your business.

Hedgehog Concept for BHAG by Jim Collins

 

Flywheel Concept – Cumulative momentum effect of many small initiatives; they act on each other like compound interest.

 

ly Wheel Effect

(Image Source)

 

Why Talk To Rand Fishkin?

I was first introduced to this concept back in college when I read Good To Great for a class, but I never really heard companies talk about it until Rand did in his vision based framework post.

BHAG-vision-based-framework

Their! In the middle of the MOZ Vision Framework was a BHAG! I had totally forgotten about what it was and I didn’t know how a Big Hairy Audacious Goal was suppose to fit in with the rest of a companies vision. It is a great presentation and I highly recommend you give it a read.

Aside from the great presentation there is a short list of people in the industry that I hold in high regard and Rand is certainly one of them. If you want to learn more about or just stalk Rand online you can get everything here.

 

BHAG Interview With Rand Fishkin

 

Why should a businesses have a BHAG?

Goals that are big, hairy, and audacious can do a lot to drive innovation and inspire a team. Not every business needs to do this, but certainly those in the startup field, where high growth is expected from investors and employees, should be aiming for goals that are, specifically big (meaning they will produce significant returns), hairy (hard to accomplish, which serves as a barrier to entry against those who’d compete), and audacious (surprising in scope and marketable internally and externally as a huge accomplishment).

Can A BHAG be too big?

Yes, absolutely. BHAG’s can’t be demoralizingly impossible to achieve. The best description I’ve heard for size is “out of reach, but not out of sight,” and I love that phrase. It means we should aim for something that we couldn’t reach soon and certainly couldn’t without amazing accomplishments, but not so large that it’s impossible to imagine how we might get there.

Moz itself actually recently redefined its own BHAG as it became clear that the one we’d originally settled on was truly out of both reach and sight. That revision comes at a cost of consistency, but it’s far more transparent and authentic to be honest about what we might be able to accomplish, even if we do truly remarkable work.

How has having a BHAG impacted MOZ?

It’s helped us to focus our strategy and our initiatives to accomplish goals, and kept us from going way off course. For example, our BHAG is about the number of customers we want to serve, which helps us focus on gaining more traction and better retention with our current SMB size customers rather than pursuing a few big enterprises who might pay multiples of what that audience does.

How do you get a company to buy into your BHAG vision?

There’s a lot of parts to the process. It starts with creating a BHAG that everyone can believe in and cares about. That means matching it up to your mission, vision, and values. From there, you need to make sure the messaging is repeated regularly, ingrained in new folks, and becomes something that’s discussed and measured on a regular basis, even if it can be demoralizing at first.

Do you an example of  a BHAG being reached?

My favorite example is NASA’s 1960’s moon mission. Their BHAG was to put a man on the surface of the Moon and return him safely to the Earth. That is every aspect of a BHAG – Big, Hairy, and Audacious – but NASA did it.

Other BHAG Resources:

Other Questions For Rand

 

What is your favorite business quote?

I think a lot of business quotes are kinda corporate, competitive, and inauthentic, none of which get me excited. One of my favorite quotes comes from Roger Ebert:

“Empathy is the most essential quality of civilization.” –  I couldn’t agree more.

Book you think everyone should read:

The Billionaire Who Wasn’t  – is one of my favorites.

Tool / Resource you can’t live without

Fresh Web Explorer – I realize it’s one of our tools, but I don’t know how I’d do without it. It’s like Google Alerts, but way, way better (more comprehensive, consistent, and with some metrics about how important each mention is).

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Benjamin Beck Word Camp Las Vegas 2013 Presentation – Google Friendly SEO http://benjaminbeck.com/wclv2013/ http://benjaminbeck.com/wclv2013/#comments Sat, 14 Dec 2013 16:24:41 +0000 http://benjaminbeck.com/?p=619 Wordcamp Las Vegas 2013 Presentation WordPress SEO – That’s Google Friendly from Benjamin Beck Connect With Ben Twitter – @Ben_Beck Google+  Linkedin  All Of The Presentation Links (Click Here) I referenced a lot of links in my presentation and instead of you trying to track them all down I put them all together for you.... View Article

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Wordcamp Las Vegas 2013 Presentation

Connect With Ben

Twitter – @Ben_Beck

Google+ 

Linkedin 

All Of The Presentation Links (Click Here)

I referenced a lot of links in my presentation and instead of you trying to track them all down I put them all together for you.

Sign Up For The Link Harvesting Book (Click Here)

I revealed some of my fast and easy tips to getting more links to your website. If you are interested in hearing about the book please sign up.

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Verifying An Idea, Before Building http://benjaminbeck.com/verifying-an-idea-before-building/ http://benjaminbeck.com/verifying-an-idea-before-building/#comments Thu, 21 Nov 2013 06:58:32 +0000 http://benjaminbeck.com/?p=612 Found A Business Idea My first job in the online marketing world was at a Web Design company in Tucson called AnchorWave. They created great WordPress sites and then would hand them off to the client. The problem was that we would then spend hours talking on the phone, answering questions, and training the client... View Article

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Found A Business Idea

My first job in the online marketing world was at a Web Design company in Tucson called AnchorWave. They created great WordPress sites and then would hand them off to the client.

The problem was that we would then spend hours talking on the phone, answering questions, and training the client on how to use WordPress.

The Idea came to me,  what if I created a plugin that had basic training videos to show clients how to do the basics in WordPress. So I came up with WordPress Tours.

Verifying The Idea

I know that this was a problem for our company, but was it for other WordPress design companies? Are there many other WordPress design sites? Rather then spending a lot of time and resources building a product for a market that doesn’t exist I decided to create a survey and ask designers to take the survey.

Questions I Had

  1. How many WordPress websites does a typical design company do per a year?
  2. Do they provide training on how to use WordPress?
  3. If yes, how much time and money are they paying for training?
  4. What questions do they get asked the most by clients?
  5. If they were to pay for a solution what would it have to have?

Survey Stats

  • 30 people surveyed
  • 22 completed & 8 partials

 

Summary of Survey Results

  • 75% of designers do 5+ WordPress sites a year.  32% of designers do 15+ WordPress sites a year.
  • 90% of designers include training, 70% of the designers are doing the training themselves.
  • 79% of designers spend 1-3 hours training clients at a cost of $100 or less
  • Got great feedback on what the training would need to include and what questions they get asked frequently.

Lessons Learned

  • Validate your idea! Is there really an opportunity?
  • Find the pain points in the data (Most designers do training themselves)
  • Get their email! I got 9 emails from this survey from designers who wanted to get contacted about the beta version of the product.

Next Steps

I will be starting to build out the product and growing my email list of designers. If you are interested in the WordPress Tours plugin be sure to sign up for email updates.

 

Some Of The Survey Questions Answered

Wordpress designs done per a year

 

Wordpress Training For Clients

Time Spent Training For WordPress

 

 

 

 

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Guide To Philadelphia For Affiliate Summit East 2013 – #ASE13 http://benjaminbeck.com/guide-to-philadelphia-for-affiliate-summit-east-2013-ase13/ http://benjaminbeck.com/guide-to-philadelphia-for-affiliate-summit-east-2013-ase13/#comments Fri, 16 Aug 2013 16:24:12 +0000 http://benjaminbeck.com/?p=590   Holy Smokes, I can’t believe that  the #ASE13 conference is already here! As a transplant to Philadelphia I certainly don’t know everything about this city, but I thought it would be helpful to share some tips and insights on the city! If you have any questions about the conference I’ve include a few of the... View Article

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Affiliate Summit East Conference - #ASE13 - Philadelphia

Holy Smokes, I can’t believe that  the #ASE13 conference is already here! As a transplant to Philadelphia I certainly don’t know everything about this city, but I thought it would be helpful to share some tips and insights on the city! If you have any questions about the conference I’ve include a few of the really helpful pages.

Helpful Affiliate Summit East Conference Links

Introduction To Philadelphia

(image source)

Restaurants & Bars

Philadelphia Restaraunt

 

Where to run for coffee – I am a morning person, but if you need a good cup of joe to start your morning check out this list of coffee shops here in Philadelphia.

List of the coolest bars & restaurants in Philadelphia – One of my favorite things about Philly is all the amazing places to eat and check out. If you are looking for places around the conference start at #10 on the list.

List of cool views in Philadelphia – It is a beautiful time of year here in Philadelphia and a lot of restaurants have great patios, gardens, and views to take in the city.

List of Philadelphia Brewery Tours & Beer Gardens – If you have a taste for the brew, Philly has something for you.

Choose Your Cheesesteak

Philadelphia Cheesesteak

(Image Source)

 

Top 10 spots for a Philadelphia Cheesesteak – Last but not least you have to choose where you want to get a Philly Cheesesteak. You can try and do the Triple Bypass, which is when you eat 3 cheesesteaks in a day, but as someone who has done the triple bypass I wouldn’t recommend it. I would suggest eating at Jim on South street or Tony Lukes.

Transportation Around Philadelphia

Uber Cab

Once you are at the ASE conference you are walking distance from most things Philly has to offer.

Taxi Cabs – If you need to travel around I suggest using a cab. Especially since ASE and 50onRed have teamed up to offer all new Uber users a FREE Uber ride up to $20 in Philadelphia using the sign-up promotional code 50onRedASE (Expires 08/1/2014. New Riders Only.)

SEPTA - If you want to get a pass to all of the Philadelphia public transportation feel free to sign up for a $12 an individual all day pass. The pass will give you access to the following types of transportation.

  • Bus
  • Subway
  • Trolley
  • Regional Rail
  • Mann Center Summer Bus Service

Tour Buses If you want to get a guided tour while traveling around town you can get a tour bus ticket for $13. Just go to Groupon and grab a tour from Philadelphia Sightseeing tours OR Trolley Works tour.

Things To Do Around Philly

Rocky Statue - Philadelphia

(Image Source)

If you get in early to the conference, planning to stay late, or just want to skip a session here are some suggestions of thing you can do around Philadelphia.

Step by Step Guide of where to Go  This is a good guide on the top places to visit and hit while here in Philadelphia.

What you can do for free Philly also has lots of great things to see and do that won’t cost you a dime!

Run Club?

I’ll need to run some of this excitement out before the conferences so if anyone wants someone to run with around the city  just let me know at @ben_beck and use #ASErun.

Questions

Did I miss anything? Let me know if you have any questions, I’d be glad to answer them!

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How To Discover More Valuable Site Referrals http://benjaminbeck.com/how-to-discover-more-valuable-referrers-for-your-site/ http://benjaminbeck.com/how-to-discover-more-valuable-referrers-for-your-site/#comments Tue, 07 May 2013 14:00:46 +0000 http://benjaminbeck.com/?p=561 1) Log into Google Analytics 2) Check Your Sites Referral Traffic For The Past Year I would go back over the last year to see which sites consistently send you the most traffic overall. This can vary a lot from month to  month.   3) What Sites Drove The Most Value? Judge these referrals based... View Article

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1) Log into Google Analytics

Google Analytics Logo

2) Check Your Sites Referral Traffic For The Past Year

I would go back over the last year to see which sites consistently send you the most traffic overall. This can vary a lot from month to  month.

Referrals In Google Analytics

 

3) What Sites Drove The Most Value?

Judge these referrals based on if they added value to your site. The value could be traffic, revenue, account sign ups etc.

shut-up-and-take-my-money-logo

4) Discover What Strategy Drove The Referral Traffic?

After you see what sources drove the most value, look to see what strategy led to getting traffic from those referrals so that you can replicate it. A few examples could be:

  • Forum Participation
  • Guest Post
  • Sales/Promotions
  • Press Coverage

5) Drop Referrer Sites Into SimilarSiteSearch.com

Similar Site Search Logo

6) Reach Out To Similar Sites With Strategy That Worked Before

I use Buzzstream to really speed up this process! I love it because it does all of the following:

  • Finds contact information
  • Pulls site metrics (page rank, domain authority, site rss feed)
  • Use templates to quickly email them.

How do you find and connect with communities?

I look forward to hearing your thoughts and ideas in the comments.

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