Why That Conference?
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As you start to acquire SEO clients you will be sure to get asked a lot of questions! Soon you will see that your getting asked the same type of questions over and over again. In order to get SEO clients you need to be prepared to answer these questions correctly.
The following are the questions that I get asked most by potential clients that I meet with. Each question is linked to the explanations that i use to assure the client that I am the right man for the job.
These are the questions that I get asked the most, but what are questions are clients constantly plaguing you with? Also how do you handle these questions? I look forward to your comments.
A lot of clients come to us asking for a guarantee on our work, but as discussed the other day theirs too many seo factors that we can’t control. So why when you search “Guaranteed Google first page” there are so many SEO companies offering a guarantee?
I think it’s funny when people call me up and ask “How much does SEO cost?” I always want to respond by saying “How much does a car cost?” or “How much does a house cost?” because like in any business it comes down to the quality of the product or service that drives the cost.
PPC marketers know that the cost can greatly range for a client, depending if they want keywords that cost $2 a click or $20 a click!
No two seo clients are alike so we always have to do some research to get to know their website and market before offering a price for the service. Some things we have to find out are:
I’ve found that people whose leading question is “How much does SEO cost” don’t understand the time, effort, and cost that is involved in a SEO strategy. These clients are usually looking for a cheap quick SEO plan to rank #1 on Google. What usually happens is these clients go and find a black hat seo who uses spammy tactics to get them ranking well for a week or two and then are penalized and buried in the search engines.
I know that a lot of SEO firms offer SEO packages to all of there clients, but I like to do some research and understand the market before making an offer. What approach do you take in this situation?
Tomorrows the last day of this weeks SEO FAQ’s we get as SEO’s. If you have questions or answers that you think would help contribute to all the SEO readers please leave them in the comments below. You can also follow @ben_beck on Twitter with the tag #seofaq.
Sometimes a client will do some research and read about the “Google’s Page Rank” system. The client then uses this as the sole metric to measure their SEO success.
Wikipedia has a good explanation of Page Rank (PR), but simply it is part of Google algorithm for ranking websites. The ranking is on a 1 – 10 scale and the higher the score means the more powerful/influential the site.
To answer my clients with this question I usually focus on the down sides of the Google Page Rank. The following are the biggest reasons why I don’t really look at Page Rank to closely.
The biggest flaw with the Google Page Rank scoring is that is a 1 – 10 metric. Out of all billions of sites on the world wide web how do you rank them with a 1 through 10? It’s not very helpful, especially because the a PR7 site is 10x greater than a PR6! The decimal, which they don’t show would be extremely helpful!
Page rank use to be a lot more important in determining rank on Google, but now it’s 1 of over 200 factors! Focusing solely on someones PR isn’t very practical, and it’s especially hard to see a lot of movement once you get to the higher PR levels.
I would like to hear from you SEO experts on how you handle this question. Do you have statistics, analogies, or examples do you use to help your clients understand that PR is not the best metric to measure SEO results.
“Why should i hire you to do my SEO? I don’t see you on the top of the search engines for the term SEO” Grrrrrrrrrr, I hate when clients ask me this question! Instead of me being offended and shouting back the first rude and sarcastic thing i can think of, I’ve come up with the following reasons to explain why they should hire me despite not being #1.
First I explain to the client that just because someone is #1 on the search engine doesn’t always mean that they are the best or even the most relevant for the search. To illustrate my point I try to find a good example. Make sure you check your examples often because they can change frequently, and you don’t want to look like a fool in front of the client.
My Example: One that I like to use is to search “buy car arizona” which seems like the top sites would be of people selling cars for people to buy in Arizona. Surprisingly the top 2 results are for the DMV, which ironically might make someone reconsider buying a car when they remember they have to go to the DMV take over the title.
The other reason why I don’t worry about not being #1 in the search results for SEO consultant is because simply theirs not enough of me to go around! Currently their are 5,400 searches for the phrase “seo consultant“, and if I get even a leads from 1% of those searches thats still 54 new leads a month! That is a lot of work to do for a small operation and would be impossible for me to keep all of those clients happy! I still would like to have a life outside of work.
Along the same lines i’m too busy with my current clients to spend the time, money, and energy on making myself number one for these keywords. I am not saying that you shouldn’t try to rank for these keywords with a geo-locator like “seo consultant phoenix” which will be a lot less competitive.
The ultimate weapon to combat this question is to show your potential client seo case studies and current examples of your clients rankings. This especially helpful when you have worked with companies that are in a similar niche that they are in.
I’d like to hear from you, my fellow marketers and SEO’ers on other explanations, examples, etc to answer this question for your clients
I’ve told you some of the explanations that I’ve been using to explain to my clients why they should still hire me to do their SEO despite not being #1 on the search engines. Now I look forward to hearing your ideas and comments!
The rest of this week we are discussing the F.A.Q’s that SEO’s get all the time. You can follow the discussion on Twitter with the tag #seofaq or here in the comments. Would like to hear what SEO FAQ’s you get the most.
This is probably the most asked question we get as SEO consultants. They are paying us to get them to the top of the search engines, they don’t care about how, but when! Unfortunately as an SEO we have to let them know that we can’t make any promises. Why? Simply we have too many factors that are out of our control.
Clients hate hearing that you want to charge them thousands of dollars to do search engine optimization without a solid commitment of when they can expect to see results. They are putting a lot of trust into you, but after explaining how we as SEO consultants don’t control the following factors helps the client realize that what your doing is important but you can’t give exact time tables.
We don’t work for Google and they are very secretive about there algorithm that determines ranking. Over the years we have figured out what tactics improve, hurt, or do nothing for ranking. Since the algorithm is constantly changing we might be doing something that really helps ranking now, but in a year does nothing. This is why you want to make sure you hire an SEO Expert, not just anyone.
EX:In the early days of Google, meta-keywords were actually something that had some ranking power on Google. Where as now meta-keywords have absolutely none!
We work our hardest to get the best ranking for our clients, but what happens when the competitor above you is also actively doing the same thing? This makes it harder for you to pass them in the ranking
The way we know what words to optimize for in on our sites is by past statistics of what people were searching for. If you are in an industry that gets new buzz words often the old data my not be accurate to what people are currently searching.
EX: 80GB Ipod use to be a heavy searched keyword, but since Apple stopped making them and started making Ipads the search terms have really changed.
I know that this is a very common question that all of SEO consultants have to face on a weekly basis. What statistics, analogies, or other magic tricks help you to get more clients without making commitments that you may not be able to keep?
Every day this week i’ll be writing about the most asked questions we get as SEO’s. I’d like to hear what your most asked questions in the comments below. You can also follow @ben_beck on Twitter or the tag #seofaq.