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	<title>Benjamin Beck &#187; Sensai</title>
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	<description>SEO, Social Media, Online Marketer</description>
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		<title>Sensai Tac Anderson</title>
		<link>http://benjaminbeck.com/sensai/sensai-tac-anderson/</link>
		<comments>http://benjaminbeck.com/sensai/sensai-tac-anderson/#comments</comments>
		<pubDate>Thu, 27 Jan 2011 01:49:28 +0000</pubDate>
		<dc:creator>beckjamin</dc:creator>
				<category><![CDATA[Sensai]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Sensai Interview]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[WOM]]></category>

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		<description><![CDATA[On my journey to becoming a Online Marketing Ninja I have been searching out the best Sensei&#8217;s in the world. I had the chance to speak with one such Sensei, Master Tac Anderson currently the VP of Digital Strategies at Waggener Edstrom (A Global PR Firm). It was a great interview because although we were [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://blog.benjaminbeck.com/wp-content/uploads/2011/01/80a147db118d1014335.jpg"><img class="aligncenter size-medium wp-image-6" title="Sensai Tac Anderson" src="http://blog.benjaminbeck.com/wp-content/uploads/2011/01/80a147db118d1014335-220x300.jpg" alt="" width="220" height="300" /></a></p>
<p>On my journey to becoming a  Online Marketing Ninja I have been searching out the best Sensei&#8217;s in the world.</p>
<p>I had the chance to speak with one such Sensei, Master <a class="zem_slink" title="Tac Anderson" rel="crunchbase" href="http://www.crunchbase.com/person/tac-anderson">Tac Anderson</a> currently the VP of Digital Strategies at <a class="zem_slink" title="Waggener Edstrom" rel="crunchbase" href="http://www.crunchbase.com/company/waggener-edstrom">Waggener Edstrom</a> (A Global PR Firm). It was a great interview because although we were on the phone, for most questions he directed me to content online and then added his timeless advice. The following are the highlights I got from my talk with Sensai Tac.<br />
<strong><br />
Q: Who are the influencers in your field? Who do you look upto?</strong></p>
<p>Answer:</p>
<p>- marshal kirpractric @<a class="zem_slink" title="Marshall Kirkpatrick" rel="twitter" href="http://twitter.com/marshallk">marshallk</a><br />
- luis gray  @<a href="http://twitter.com/LouisGray">LouisGray </a><cite><strong> </strong></cite></p>
<p>- <a href="http://twitter.com/#!/tacanderson/digital-social-futurists">Twitter List Digital Social Futurists </a></p>
<p>- <a href="http://twitter.com/#!/tacanderson/digital-leaders">Twitter Lists Digital Leaders</a></p>
<p><strong>Great Point:</strong> Marketing is collapsing into people trusting influencers and what they are saying.</p>
<p><strong>Q: What makes a great blog?<br />
</strong></p>
<p>Answer:<br />
- People like to read things that sound like how we talk, don&#8217;t be to formal or overly concerned about perfect grammar.<br />
- State your bias, and opinion, don’t hide them.<br />
- Be Yourself!<br />
- Write short blog posts, a few paragraphs, check once, then move on<br />
- Write from your own personal exp! What your learning.</p>
<p><strong>Great Point:</strong> Think of blog post as like emails. Keep them short,  a couple key thoughts, check once for errors, then move on</p>
<p><strong>Q: What are some blogs that you follow?</strong></p>
<p>Answer: <a href="http://www.newcommbiz.com/?s=rockstar+blogs">Tac&#8217;s Blog Posts</a></p>
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