How To Set Online Goals For Your Business (Hint rankings are not one!)

Setting Online Goals

Goals Are Important, But Hard To Set

We all know that striving to meet goals in life in general helps us to accomplish more than if we didn’t.  Goals cause us to change our behavior which makes them hard. Just look at New Years resolutions, 25% of people drop their resolutions within the first week.

What You Will Learn In This Post:

  • Defining what a root goal is
  • The formula of finding a root goal
  • The benefits of a root goal
  • How to set up a root goal

Finding Your Root Goal

When starting any project make sure you begin with defining the Root Goal. A Root Goal is the one KPI that drives all other goals and decisions. [Tweet This]

I find Root Goals by performing the Why Test.  It was developed by the Toyota Motor Corporation to discover the root of any problem and fix it, which is why I call them Root Goals.

The Root Goal Formula

Example Of Finding A Root Goal

If you know a 5-year-old they’ve probably put you through the “Why Test” by asking you “how does rain works?”, “why they need to go to bed early?” or the dreaded “where do babies come from?”.

As fun (or annoying) these conversations can be with a 5-year-old it is amazing at how going through the Why Test can un-ravel the Root Goal of a company.

Here is a how a conversation I will typically have with a client when deciding on the main goals of a project.

Root Goal Example

Benefits of having a Root Goal

Easy To Focus On One  Goal

You have to be able to organize and prioritize your company goals and resources. Creating a single root goal helps simplify the business goals and gives you a clear direction.

Easily Prioritize & Make Decisions

When you only have one goal to focus on it makes decision-making simple & fast!

Once you have your Root Goal, you only have to ask the following question. “Does this help us (insert Root Goal)?”. If the answer is yes you do it, if no then you are not doing it. How simple is that?

There will still be debate on what should be prioritized over what, but there is no question on what the goal is.  This focus will help unite your team and give them a common language to relate to each other.

Making Goal Based Decsions

Striving Towards Success

Since the root goal is directly aligned to success as long as you are making progress towards the goal the company is on its way to success. Unlike other metrics like rankings or social shares that can be helpful but often times should not be the goal.

Keeping Track Of Your Root Goal

Once you’ve discovered what your root goal is you need to be sure that you are able to measure and report on that goal. I love this quote from Thomas S Monson:

Thomas S Monson - Goal Quote

Steps To Measuring Your Goal

Step 1: Write down your goal

Step 2: Post it somewhere you see it every day (Here is an image of mine for getting email subscribers)

Step 3: Share it with someone to hold you accountable (You can email me )

Step 4: Setup  ways to track your goal (Download examples of how to track your goals)


Download The Worksheet

Download  how to set up & track root goals. Comes with examples of what goals of successful online companies and what they are tracking.

Let’s Talk About Your Root Goals?

I want the comments to be a place where we can all engage on this topic and not just for spammers to blow up my inbox.

Let me know what your Root Goal is for your personal life or business.

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The Ultimate Guide To SERP Optimization

How To Rank In Search Header

Who wants more searchers to click on their site versus the competitor that outranks them?

I know I do!

This is why I made The Ultimate Guide On SERP Optimization.

This guide literally shows you all the strategies to help your site stand out from the competition and capture more clicks and traffic!

In each chapter you will get:

  • Walk through on how to do the strategy
  • Shown what tools to use
  • FAQ section to answer your top questions
  • Collection of the best additional resources on the topic

Outline of each chapter:

Chapter #1 SERP Optimization Explained – This chapter will explain the history of  SERP’s (search engine result pages) and the benefits of having your site stand out.

Chapter #2 How To Optimize Meta Descriptions –  Meta Descriptions are the easiest strategy to implement and can effects 100% of the search results that your pages appears in!

Chapter #3 How To Get Video Snippets – Get your videos to show up in the search results

Chapter #4 How To Use Schema Structured Data – Marking up your website with schema allows you to put the most important information for the customer like reviews & price directly on the search page.

Chapter #5 How To Optimize Google Carousel – This is a new feature that Google has rolled out and is a must read if you are in a local or entertainment industry.

Chapter #6 How To Win At The Knowledge Graph – Helping the search engine understand your site as an entity can help you dominate for branded terms.

Chapter #7 Using PPC To Help Increase SEO CRO - Leveraging PPC to take up more real estate on the page can lead to increases in organic clicks! Let me show you how.

Click here to read The Ultimate Guide On SERP Optimization. 

One more thing:

I think you’ll really like the Ultimate Guide on SERP optimization. I plan on making this an up to date resource of the internet’s best content on standing out in the search results. If you have an article or guide that you think I should include, please leave a comment below.

P.S. If you found this helpful please tweet about the The Ultimate Guide On SERP Optimization.

P.P.S. You would be doing me a HUGE FAVOR by reading The Ultimate Guide On SERP Optimization, sharing it via Twitter and LinkedIn, and leaving me a comment to let me know what you think.

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I Got Fired…

As a lot of people are thinking about what they are going to do this 4th of July weekend I have actually been reflecting on where I’ve come in the last year.

This time last year I was working in an amazing city (Philiadelphia!) for a great Online Marketing Agency (SEER Interactive) where I had great clients (Sorry NDA’s) & amazing co-workers (too many to name).


Yes, life was good!

South Street Bridge In Philly



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The Secret Revealed – Who Gives Links and How To Talk To Them!

I come across a lot of people who have heard that they need to be “building links”  but they do not know what that means or “who gives links?”.

To answer the first question – “What is link building?”.

Link Building is the active pursuit of getting other websites to link to yours.

The rest of this post we’ll be answer your question “Who gives links?”.


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Link Harvesting Explained

Why Links Are Important

To start off I wanted to cover why links are an essential part for each businesses to succeed online. As the internet continues to be apart of everything we do in life. The importance of having your business online also grows! This means getting your business website to rank for key terms. The foundation to ranking well includes building the site correctly and optimizing the onsite content for the desired term.

The problem is, EVERYONE can build a site correctly and optimize it for the same keywords as you!

What will make your site stand apart from the competition in the organic rankings is gaining  links from other reputable websites. (*Note I said reputable websites. If you go to Fiverr and buy thousands of backlinks for $5 I can confidently say it will hurt you in the long run. )

SEO Pyramid - Link Harvesting

 (SEO Pyramid Source)


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Talking BHAG With Rand Fishkin

Rand Fishkin Interview - Talking BHAG

BHAG 101 – An Introduction


The acronym BHAG stands for setting a Big Hairy Audacious Goal. The concept is explained by Jim Collin’s in his book Good To Great (Which I think is a must read!) In this video by Jim Collins about BHAG’s he explains the equation of a  “Big Hairy Audacious Goal” is  one that includes your hedgehog concept & flywheel.


Hedgehog Concept + Fly Wheel = BHAG


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Benjamin Beck Word Camp Las Vegas 2013 Presentation – Google Friendly SEO

Wordcamp Las Vegas 2013 Presentation

WordPress SEO – That’s Google Friendly from Benjamin Beck

Connect With Ben

Twitter – @Ben_Beck



All Of The Presentation Links (Click Here)

I referenced a lot of links in my presentation and instead of you trying to track them all down I put them all together for you.

Sign Up For The Link Harvesting Book (Click Here)

I revealed some of my fast and easy tips to getting more links to your website. If you are interested in hearing about the book please sign up.

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Verifying An Idea, Before Building

Found A Business Idea

My first job in the online marketing world was at a Web Design company in Tucson called AnchorWave. They created great WordPress sites and then would hand them off to the client.

The problem was that we would then spend hours talking on the phone, answering questions, and training the client on how to use WordPress.

The Idea came to me,  what if I created a plugin that had basic training videos to show clients how to do the basics in WordPress. So I came up with WordPress Tours.


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Guide To Philadelphia For Affiliate Summit East 2013 – #ASE13


Affiliate Summit East Conference - #ASE13 - Philadelphia

Holy Smokes, I can’t believe that  the #ASE13 conference is already here! As a transplant to Philadelphia I certainly don’t know everything about this city, but I thought it would be helpful to share some tips and insights on the city! If you have any questions about the conference I’ve include a few of the really helpful pages. (more…)

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